Onboarding, growth, and the first five minutes.

I work on the moments that decide whether someone sticks around. Right now that’s at FOLO; before that, forex cards at Niyo.

FOLO

Associate Product Manager, founding team

At FOLO I lead product for onboarding. We scaled from a closed beta of 5K users to 1.3L+ users, and I’ve owned the journey every one of them goes through on day one.

I set up our analytics infrastructure from scratch: BigQuery and Metabase dashboards for the product, plus API monitoring dashboards so we see problems before users do.

The result: onboarding conversion up 15%, and our stickiness ratio up 4%.

Niyo

Product, forex cards

Onboarding for Niyo’s forex cards, and the launch of Niyo Express.

Full story coming soon.